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WIFH Wins 2025 Jezebel Best Laser and Skin Clinic

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Published on Apr 8, 2025 By: WIFH Staff

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WIFH is honored to be named Best Laser & Skincare Clinic in Jezebel’s Best of Atlanta 2025 Awards! This marks our 12th win, and we are beyond grateful to our loyal patients for their continued trust and support.

Having been around since 2002, WIFH is a veteran in the Atlanta aesthetic industry, evolving alongside the ever-changing landscape of laser and skincare treatments. With over 1.5 million laser treatments performed and more than 90 years of combined experience, our expert team is dedicated to delivering outstanding results and unparalleled patient care. From laser hair removal and Smartlipo to advanced skin care treatments, WIFH continues to be Atlanta’s top destination for confidence-boosting, transformative care. Our patients represent 52 different nationalities so we are well versed in all skin types and their unique challenges.

“Receiving this award again is a true honor and a reflection of the dedication and expertise of our entire team at WIFH,” said Dr. Paul E. Cox, owner and medical director of WIFH. “Since taking over the practice in 2020, my goal has been to uphold and advance our commitment to innovation, patient satisfaction, and exceptional care. We are incredibly grateful for the trust our patients place in us and will continue to set the standard in aesthetic medicine.”

As one of Atlanta’s longest-standing aesthetic practices, we have seen the industry grow exponentially, with no shortage of talented practitioners and treatment options available. Yet, our dedication to doing what’s right for the patient—every single time—has set us apart and remained the foundation of our success. We never take this recognition for granted and remain committed to providing the best possible care coupled with the best results. We look forward to many more years of serving the Atlanta community.

“Winning this award again speaks to the trust our patients have in us,” said Regan Kudlata, Clinical Manager at WIFH. “I’ve had the privilege of caring for many of my patients for 19 years, and now, I’m seeing their daughters and sons come to us for treatments as well. It’s incredible to build relationships across generations and know that families trust WIFH to provide the same high-quality care time and time again. This recognition fuels our commitment to delivering the best outcomes and experiences possible.”

At WIFH, patient safety and expertise are at the core of everything we do. Our highly credentialed team includes our Medical Director and owner Dr. Paul E. Cox, Nurse Practitioners, Physician Assistants, Registered Nurses, and Licensed Medical Estheticians, ensuring that every treatment is performed with precision, knowledge, and the highest level of care.

About Jezebel Magazine

Jezebel Magazine is Atlanta’s premier luxury lifestyle publication, featuring the best in beauty, fashion, dining, and entertainment. The Best of Atlanta Awards recognize the top businesses in the city, as voted by readers. Learn more at Jezebel Magazine.

About WIFH

At WIFH, safety, expertise, and patient care are at the core of everything we do. As Atlanta’s premier destination for laser and aesthetic treatments, we offer a full range of services—including Laser Hair Removal, Smartlipo, Injectables, CoolPeel, miraDry, RF Microneedling, Fractional CO2, HydraFacial, and Medical Weight Loss—all tailored to help you look and feel your best.

Our expert team, led by Dr. Cox, includes Nurse Practitioners, Physician Assistants, Registered Nurses, and Licensed Medical Estheticians, ensuring that every treatment is performed with precision, advanced technology, and the highest level of care. With a customized approach to every patient, we offer complimentary consultations for every service, developing personalized treatment plans to deliver the best possible results.

Thank you, Atlanta, for trusting us for over 23 years! Here’s to many more years of excellence in laser and skincare treatments.

Book your free consultation today and experience the WIFH difference! Follow us on social media @wifh and subscribe to our newsletter for the latest in aesthetics and skincare!

Paul E. Cox, MD, MS

Dr. Paul Cox MD, MS is the Owner and Medical Director of WIFH, serving the Atlanta-area community as a physician for over 20 years. A 1999 graduate of the University of Tennessee College of Medicine, Dr. Cox completed his residency in Family Medicine in 2002 and is board certified in both Family Medicine and Anti-Aging Medicine. He has been licensed in Georgia since 2001. As one of the first physicians trained in Smartlipo in 2007, Dr. Cox has performed thousands of Smartlipo laser liposuction procedures without complication. He has been performing cosmetic injectables since 2003 and has a wealth of knowledge and experience in the world of aesthetics.